About Protect Lake Beulah Legacy, Inc.

Founded in 2025, Protect Lake Beulah Legacy, Inc. seeks to build lasting financial support for our cherished lake.

How We Are Governed

  • Official IRS-approved 501(c)3 support organization for Protect Lake Beulah and State of Wisconsin-approved charity
  • Once assets reach $100,000, the Greater Milwaukee Foundation will manage the money in a dedicated fund
  • No salaries for Directors & Officers, nor any political activity
  • Annual financial report published on our website
  • Types of activities we anticipate funding:
    • Fish habitat enhancement
    • Aquatic plant control
    • Invasive species management
    • Shoreline preservation
    • Water quality monitoring
A dog wanders near the edge of pier on Lake Beulah

What Sets Legacy Apart

Three organizations working together for Lake Beulah

Protect Lake Beulah

  • 132-year-old member-based organization
  • Identifies immediate and long-term needs and implements solutions
  • Active in the community
  • Funded by member dues

Legacy

  • New tax-advantaged 501(c)(3) with permanent endowment
  • Long-term horizon for highest impact initiatives
  • Not political
  • Funded with donations and bequests

Lake Beulah Management District

  • Incorporated by Wisconsin state law
  • Critical routine lake maintenance and monitoring
  • Elected and appointed officials
  • Funded by property tax assessments
Legacy ISLegacy IS NOT
A 501(c)(3) charitable organization approved by the IRS and State of Wisconsin.Not a replacement for Protect Lake Beulah (PLB).
A non-political organization focused solely on charitable purposes.Not permitted to take political positions or endorse candidates.
A permanent endowment where donor gifts build an invested principal that generates annual income for PLB.Not a membership organization with annual dues.
Designed to grow long-term financial support so PLB can undertake larger and more impactful conservation initiatives.Not intended to fund only today's needs or short-term projects.
Committed to preserving its principal, using investment earnings—not the principal itself—to support PLB.Not a "piggybank" that spends down donor gifts.
Able to accept tax-deductible charitable donations*, including major gifts.Not funded through non-deductible membership dues.
Focused on protecting Lake Beulah for years, decades, and future generations.Not limited to addressing only current or near-term challenges.
Structured to receive legacy gifts, including estate bequests and planned giving.Not intended for routine operating support or annual membership fundraising.

* As a recognized 501(c)(3), donations to Legacy are eligible for federal income tax deductibility as a charitable contribution. Contact your tax advisor for advice on your specific situation as it applies to you.

Meet the Legacy Leadership Team

Brian Bellew

Brian Bellew, President & Board Director​

Corporate finance & real estate executive, LEED Green
Former Vice President, PLB

Ron Clayton

Ron Clayton, Board Director

Retired attorney
Director/VP Private Banking, BMO

David Ward

David Ward, Treasurer​

Insurance, risk management, and commodities executive

Tom Van Den Bogart headshot

Tom VanDenBogart, Board Director

Senior research scientist & entrepreneur
Former President, PLB
Recognized as 2025 Environmental Steward of the Year by the Wisconsin Lakes Association

Gus Verick

Gus Verick, Secretary

Solutions architect
The Verick family has lived on the lake for nearly a century

A front of boat against the calm of Lake Beulah

Vacant, Vice President

Join the Legacy Leadership Team!
Please contact us